MobileAware Presents at Inaugural North American Mobile Gambling Summit

Dublin, Ireland, October 3, 2006 - MobileAware, the world's leading provider of Mobile Service Infrastructure, will today outline strategies for gaming organizations to capitalize on the new era of mobile gambling, at the inaugural mformobile Mobile Gambling, Gaming and Lotteries Summit, North America. Todd Shingler, Vice President, Americas, will deliver a keynote address that will present the critical success factors to execute revenue-generating mobile services to thousands of mobile devices, including phones, PDAs and digital TV. Throughout his address, Shingler will share expertise garnered from some of MobileAware's deployments with leading betting companies and lottery organizations, including the operator of Italy's national lottery, Lottomatica. The two-day summit and exhibition brings together over 450 major industry players in Montreal from October 3 - 4.

“The growing popularity of mobile gambling services, along with the widespread adoption of feature-rich mobile devices that present these services in an attractive manner, means that there has never been a better time to extend gambling applications to mobile users,” commented Todd Shingler, VP Americas, at MobileAware. “MobileAware has a proven record of helping some of Europe’s leading betting companies to drive uptake of their online gambling services by making them more accessible and convenient to mobile users. North America offers huge potential and we look forward to advising gambling and lottery companies on the strategies and software infrastructure to put in place for future success.”

MobileAware specializes in delivering mobile solutions that extend online gambling services to a wide variety of mobile devices. MobileAware has enabled one of the world’s leading betting companies to transform its existing mobile portal to offer a range of feature-rich mobile gambling services to 400,000 registered account holders. Lottomatica, the exclusive license holder and operator of Italy’s national lottery, has also selected Mobileaware to enable customers to check lottery numbers from any mobile device.

Mobile gambling is rapidly growing in popularity as more and more mobile users are turning to their mobile devices to play their favourite casino games while on the move, or keep in touch with bet results. According to analyst firm, Juniper Research, the three strands of gambling services – lotteries, sports betting and casino-style gambling – will account for nearly one third of all mobile entertainment revenues by 2009 and estimates that the mobile gambling market in North America will be worth $2.86 billion by the same year.